2014

2014 Press Releases

Ultra Travel Collection announces four new properties
Dubai, U.A.E., October 1, 2014 -  UTC announces four new properties

Ultratravel Collection, a recently formed joint venture between Global Hotel Alliance (“GHA”), Travel Leaders Group and multi-media brand Ultratravel, have announced that four luxury properties including Hotel Café Royal London, Palais Namaskar Marrakech, The Meydan Hotel and Bab Al Shams Desert Resort and Spa both in Dubai (managed by Meydan Hotels and Hospitality) have joined Ultratravel Collection, which enables the world's most luxurious hotels to gain access to GHA’s loyalty programme of 4.8 million members, as well as Travel Leaders Group's customer base of 5 million highend travellers.

Meritage Collection joins Global Hotel Alliance
Dubai, U.A.E., June 9, 2014 - Meritage Collection joins Global Hotel Alliance

Global Hotel Alliance (“GHA”) today announced California-based Meritage Collection as its latest member brand, bringing its presence in the United States to 60 hotels, making it GHA’s largest single market, both in terms of hotel coverage and its significant customer base.

Corinthia brand to become a member of Global Hotel Alliance
London, U.K., May 15, 2014 - Corinthia to become a member of Global Hotel Alliance

Ultratravel Collection, a recently formed joint venture between Global Hotel Alliance (“GHA”), Travel Leaders Group and multi-media brand Ultratravel, announced today that four Corinthia hotels are to become members, as part of its upcoming launch.

Ultratravel Collection signs several hotels from Alila and Grace Hotels
Dubai, U.A.E., May 7, 2014 - Ultratravel Collection signs several hotels

Ultratravel Collection, a joint venture between Travel Leaders Group, Global Hotel Alliance (“GHA”) and Ultratravel, today announced that several hotels from the portfolios of Alila and Grace Hotels are set to become founder members. 

Thon Hotels and Glo Hotels join Global Hotel Alliance
Dubai, U.A.E., April 1, 2014 -  Thon Hotels and Glo Hotels join Global Hotel Alliance 

Global Hotel Alliance (GHA) today announced two new member brands, both from the Nordic region, namely Thon Hotels headquartered in Oslo, Norway,and GLO Hotels based in Helsinki, Finland. 

GHA Discovery wins 3 Awards at the Loyalty Expo 2014
Dubai, U.A.E., March 18, 2014 -  GHA Discovery wins 3 Awards at Loyalty Expo 2014

At the awards luncheon of the Loyalty Expo 2014 held in in Orlando, Florida, GHA Discovery, the innovative, multi-brand loyalty programme of Global Hotel Alliance (GHA) won three awards from Loyalty 360, the loyalty marketer’s association.

Global Hotel Alliance Celebrates 10 Years
Dubai, U.A.E., March 5, 2014 -  Global Hotel Alliance Celebrates 10 Years

Global Hotel Alliance (GHA) was founded in Berlin in 2004, with the goal of helping independent, upscale and luxury hotel brands to compete with the mega-chains, while enabling members to retain their individual identities. Ten years later, GHA’s members are gathering in Berlin at ITB to celebrate their 10th Anniversary.