2011

2011 Press Releases

GHA / Star Alliance Global Pursuit Facebook Competition
Geneva, Switzerland, 6th December 2011 -  GHA / Star Alliance Global Pursuit Facebook Competition

The Star Alliance Network and Global Hotel Alliance (GHA) are teaming up to offer one lucky winner a luxurious trip around the world for two people!

GHA hosts first meeting in South America
Sao Paulo, Brazil, 29th July 2011 - GHA hosts first meeting in South America

Global Hotel Alliance ("GHA") is holding its bi-annual CEO meeting in South America for the first time, hosted by Tivoli Hotels & Resorts in Sao Paulo at the Tivoli São Paulo - Mofarrej hotel. The CEOs of the fourteen member brands are spending three days together discussing GHA's strategy and growth plans, while making the most of the opportunity to discover some of Brazil's culture and traditions.

Global Hotel Alliance enters Italy; The Lungarno Collection becomes its latest member
Geneva, Switzerland, 15th July 2011 - Global Hotel Alliance Enters Italy

Global Hotel Alliance (“GHA”) is delighted to welcome the Lungarno Collection as its latest member, as the rapidly-growing alliance now extends its reach into Italy.Owned by the Ferragamo family, the Lungarno Collection was established in 1995 in Florence. With stunning locations in the heart of Rome, Florence and Tuscany, each of the hotels, retreats and villas in the Lungarno Collection has its own distinct, original personality but all share a common creativity, attention to detail and style, reflecting elegance, contemporary design and quintessential Florentine craftsmanship.

GHA Discovery introduces "Experience Express"
Geneva, Switzerland, 16th May 2011 - GHA Discovery Experience Express Press Release

Global Hotel Alliance Member Brands deliver global recognition and 90-Minute Local
Experiences in the world’s most exciting locales. Each “Experience Express” activity was designed by the local hotel to provide exclusive access to cultural and off-the-beaten path activities in 2 hours or less.

GHA Discovery provides global recognition to guests through unified MICROS Platform
Geneva, Switzerland, 16th May 2011 - GHA Discovery Technology Press Release

The Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has successfully deployed an alliance-wide technology platform in support of its new GHA Discovery loyalty programme, announced in March. The multi-brand systems deployment - the first of its kind across the hospitality industry - is powered by OPERA Enterprise Solution from MICROS Systems, Inc. (NASDAQ: MCRS) a leading, worldwide provider of information technology solutions for the hospitality and retail industries.

Global Hotel Alliance launches industry-first guest Loyalty Programme
Geneva, Switzerland, 1st March 2011 - GHA Discovery Launch

Global Hotel Alliance Member Brands deliver global recognition and Amazing Local Experiences  in the world’s most exciting locales.
Experience life as a maharajah in India, explore Dublin’s cultural heritage and the legacy of its theatre greats, or regale your colleagues with tales of tracking cheetahs on Sir Bani Yas Island in Abu Dhabi. And just when it seems they cannot be impressed any further, tell them these experiences were accomplished in between business meetings. Today the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, officially launches GHA Discovery .

HelmsBriscoe and the Global Hotel Alliance (GHA) enter into a Global Partnership Agreement
Scottsdale, Ariz., 23rd February 2011 - Worldwide Partnership Agreement with HelmsBriscoe

HelmsBriscoe and the Global Hotel Alliance (GHA) have entered into a worldwide partnership agreement, effective February, 2011. Through this new agreement, both organizations present meeting planners with a previously unseen level of global reach.  GHA represents twelve brands with nearly 300 luxury hotels and resorts in 48 countries, creating a unique collection of hotels each which reflect the local culture and traditions of their location. The twelve brands include: Anantara, Doyle Collection, First, Kempinski, Leela, Mirvac, Marco Polo, Omni, Pan Pacific, PARKROYAL, Shaza and Tivoli.