2010

2010 Press Releases

GHA Update on Innovative Loyalty Programme
Tokyo, 28th October 2010 - GHA Update on Innovative Loyalty Programme

As part of a customer show-case in Tokyo, Global Hotel Alliance (GHA) today shared more details of its recently launched multi-brand loyalty programme, GHA Discovery, which is the first of its kind in the industry.

Global Hotel Alliance to launch innovative Loyalty Programme
Geneva, Switzerland, 10th March 2010 - Innovative Loyalty Programme Launch

Global Hotel Alliance (GHA) today released the first details of the launch of its multi-brand loyalty programme in Spring 2010, which will be the first of its kind in the industry.

Travel Industry’s first Global Alliances herald their “coming of age”.
Berlin, Germany, 10th March 2010 - “Coming of age” for Global Alliances

Travel Industry’s first Global Alliances herald their “coming of age”. Star Alliance and Global Hotel Alliance say recent success reflects not just business necessity, but growing customer loyalty to alliances.

Global Hotel Alliance welcomes Mirvac Hotels and Resorts
 Geneva, Switzerland, 18th January 2010 - Mirvac Hotels and Resorts

During its bi-annual CEO Committee meeting in Bangkok, Global Hotel Alliance (GHA) announced the addition of Mirvac Hotels & Resorts as its newest member brand, thereby extending the alliance’s reach to Australia and New Zealand.

Global Hotel Alliance welcomes Tivoli Hotels and Resorts
Geneva, Switzerland, 4th January 2010 - Tivoli Hotels and Resorts

Global Hotel Alliance (GHA) is delighted to start 2010 by welcoming Tivoli Hotels & Resorts as their latest member, as the rapidly-growing alliance now extends its reach to include two important new markets, Portugal & Brazil, with one of the regions’ most respected brands.