2009

2009 Press Releases

SAS Eurobonus and Global Hotel Alliance sign partnership agreement
Geneva, Switzerland, 14th December 2009 - SAS Eurobonus and Global Hotel Alliance

Global Hotel Alliance is proud to announce a new global airline partnership. Effective 1st of December, SAS EuroBonus Members can now earn 500 Extra Points per stay across all participating Global Hotel Alliance (GHA) hotels.

Global Hotel Alliance welcomes First Hotels as new member!
Geneva, Switzerland, 13th October 2009 - First Hotels join Alliance

Global Hotel Alliance (GHA) is delighted to welcome First Hotels as their latest member, as the alliance grows to include a wide selection of great hotels in Scandinavia with one of the region’s premier brands.

With the addition of First Hotels, GHA thus continues to bring some of the world’s most desirable, independent, upscale and luxury hotel brands under one marketing umbrella, enhancing their global reach, while enabling them to develop their individual identities.

British Airways Executive Club and Global Hotel Alliance sign partnership
Geneva, Switzerland, 1st July 2009 - British Airways Executive Club Partnership

Global Hotel Alliance is proud to announce a new global airline partnership. Effective today, British Airways Executive Club Members can now earn 500 Executive Club Miles per stay across all participating Global Hotel Alliance hotels.  And, until 30 September 2009, all eligible stays will earn double miles (1’000) as a welcome bonus!

Parkroyal Hotels and Resorts Becomes Eleventh Member of Global Hotel Alliance; Alliance Marks Five Years with Series of Customer Events
Geneva, Switzerland, 24th March 2009 - Parkroyal Hotels and Resorts Join Global Hotel Alliance

Global Hotel Alliance this week officially unveiled Parkroyal Hotels & Resorts as its eleventh member brand during the Asian leg of a series of customer events around the world, which mark five years since the alliance’s creation.

CEOs Commit to Charter of Joint Activities
Geneva, Switzerland, 28th February 2009 - CEOs Charter of Joint Activities

During its recent CEO Committee meeting in Bangalore, the CEOs of the Global Hotel Alliance (GHA) member brands committed to a ten-point charter of joint activities aimed at alleviating the effects of the global economic downturn on their 180 luxury hotels.