No. of Properties 55
Where You’ll Find Them Denmark, Norway, Sweden
At-a-Glance Spread across key cities in Scandinavia and Iceland, First Hotels is a smart, value-oriented chain of individually-designed hotels that value unique guest experiences and personable service.
Why You’ll Love It The brand may be 60 hotels-strong, but no two First properties are alike. Indeed, hotels feature unique, contemporary designs that are specific to their locales.
Headline Appeal The brand is value conscious, yes. But you’d be hard-pressed to recognize that in the guest experience. Rooms are often generous in size and service is laid-back while still being welcoming and accommodating. The brand also lays claim to some of Scandinavia’s biggest hotel names, including Oslo’s First Hotel Grims Grenka.